In which way did Corona change the behaviour of consumers and which changes will be long term? How will different lifestyle groups adapt their consumer behaviour after the re-opening of the retail and leisure? Looking to the megatrends affecting the economy, society, and consumption, we can conclude that Covid-19 accelerated most of the ongoing trends. […]
DISCvision investigates drivers and barriers of patients and medical professionals to enhance the quality of treatment, therapy compliance, marketing and healthcare management. DISCvision has recently conducted, together with samhealth, DISC-lifestyle studies on healthcare topics commissioned by Novartis, Astellas, Roche, Bayer, Astra Zenica, MSD, Amgen, Fresenius Kabi, Celgene, Chisi, Janssen, Piere Fabre, Sanofi, Vivor Farma, and Philips and several healthcare services.